For determining the P/B Ratio of the firm which has filed for an Initial Public Offer, the issue price should be used in place of Market Price as the numerator and the Post-Issue Adjusted 'Book Value per share' should be considered as the denominator.
Similar to P/E ratio, the P/B ratio thus determined should be compared to the P/B Ratio of listed peer companies. Other things being equal, a lower P/B ratio (as compared to peers) would signify an attractive valuation. A higher P/B ratio, on the other hand, could mean that the IPO is over-valued.
8. Outlook of the company.
Questions you can explore in this regard are:
What is the future outlook of the company? How well are they placed in terms of competition? What opportunities lie before the company and how well are they equipped to explore and take advantages of such opportunities? What immediate threats the company faces?
9. Future Outlook of the Industry.
Future outlook of the industry in which the company is operating is an important factor to consider while determining whether to invest in an IPO. A country's demographic structure, its economic and political environment as well as its laws and regulations have a significant impact on the future outlook of any industry.
A firm may be managed by the best. But, if it operates within an industry where opportunities are limited, its growth can at best be moderate.
Source of Information:
Are you now wondering where you can find all these information. The company prospectus is one document where you will find most of the data and, this needs to be studied carefully. You can also refer to research reports published by brokerage houses. For industry related news you can always refer to industry journals and of-course there is the INTERNET. Just remember to cross-verify your information from multiple sources.
Conclusion
IPO's can be attractive investment bets provided you do your research and invest right.
I encourage all of you to do your own research rather than blindly following your broker's advice while investing in an IPO.
Thanks for your time and Happy Investing!